บทคัดย่องานวิจัย

หมวดหมู่ : ฐานข้อมูลงานวิจัย

The customer knows best? Yes, really!

R. de Vos

Program and Abstract. 2007 Australasian Postharvest Conference. Crowne Plaza Terrigal, NSW, Australia. 12 September 2007. 87 p.

2007

บทคัดย่อ

The customer knows best? Yes, really!

Good consumer research, well conducted can make the difference between product failure or great success. This session will examine consumer and market research and how it shapes marketing strategies from variety development right through to the shop-floor. The different types of market research will be outlined. Discussion will focus o­n the place of each in overall product and service marketing.