Contingent valuation in food policy analysis: a case study of a pesticide-residue risk reduction.
Buzby, J.C., Ready, R.C., and Skees, J.R.
Journal of Agricultural and Applied Economics. Volume 27, Number 2, December 1995. Pages 613-625.
1995
บทคัดย่อ
This study demonstrates how contingent valuation techniques can be used in a cost-benefit analysis of a food safety policy issue. The analysis focuses on banning a specific postharvest pesticide used in fresh grapefruit packinghouses. Benefits of the ban are measured using consumers' aggregated willingness to pay (WTP) for safer grapefruit. A national contingent valuation survey used the payment card method to obtain WTP data. Costs of the ban stem predominantly from increased postharvest losses and were estimated using a model of the market for Florida grapefruit. Results indicate that benefits of the ban outweigh costs.