บทคัดย่องานวิจัย

หมวดหมู่ : ฐานข้อมูลงานวิจัย

Marketing of Chinese taro in Los Angeles.

Lee, J.;

Research Extension Series - Hawaii Institute of Tropical Agriculture and Human Resources Year: 1990 Issue: No. 114 Pages: 28-29

1990

บทคัดย่อ

Marketing of Chinese taro in Los Angeles.

Hawaii grown Chinese taro is in high demand in the West Coast markets of the USA. The seasonal availability of Hawaii taro causes direct competition with taro from the Dominican Republic. Recommendations are briefly set out regarding pricing, packaging and transport of taro. In order for Hawaii to be a leader in the North American taro market, quality, disease-free products must be supplied. Furthermore, a year-round availability plan should be developed. Promotional improvements could include a well-designed Hawaii-grown Chinese taro label to develop a brand concept, an informational booklet and media campaigns. Improvements in postharvest management should be accompanied by the development of new markets and speciality crops for Hawaii farmers.