บทคัดย่องานวิจัย

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Co-operative approach for effective marketing, distribution and post-harvest handlings: a case study in Salem District of Tamil Nadu.

Mahalingam, S.;

Agricultural Marketing Year: 1990 Vol: 32 Issue: 4 Pages: 34-39 Ref: 10 ref.

1990

บทคัดย่อ

Co-operative approach for effective marketing, distribution and post-harvest handlings: a case study in Salem District of Tamil Nadu.

In countries like India, the agricultural producer is often too small to be able to operate an individual marketing strategy. Cooperatives offer a combination of ideological and economic benefits which are considered suitable for small-scale farmers. Using the Tiruchengodu Cooperative Marketing Society (TCMS) of Salem District, Tamil Nadu, as a model, this paper demonstrates how access to effective marketing, distribution and postharvest handling facilities allows producers to minimize the cost of producing and selling marketable surplus. The provision of credit by cooperatives reduces exploitation by financial intermediaries such as moneylenders while the distribution of basic consumption goods like oil, cloth and textbooks at reasonable prices ensure them a minimum standard of living. Stress is laid on the fact that the cooperative must run like a business to allow autonomy from other bodies when making decisions and formulating policy. This is a crucial factor contributing to the success of the TCMS.