ศูนย์นวัตกรรมเทคโนโลยีหลังการเก็บเกี่ยว

A market-oriented approach to postharvest management.

Shepherd, A. W.;

Agricultural and food marketing in developing countries: selected readings Year: 1993 Pages: 216-222 Ref: 2 ref.

1993

บทคัดย่อ

Many past interventions in the postharvest sector of developing countries have failed because, whilst being technically correct, they have been planned without reference to the market's needs and its ability or willingness to pay for the supposed improvement. This paper emphasizes the need to place postharvest activities, particularly but not exclusively, loss prevention activities, within a market context, so providing pointers for planners and technologists active in the postharvest sector. The application of known technology and infrastructure could, theoretically, reduce losses in the postharvest system to practically nothing. The guiding principle of all loss-reduction activities should really be that the assumed benefits through reduced losses, higher quality or higher prices must exceed the costs of the proposed improvements by a factor sufficient to justify the risk. Factors such as demand, the role of marketing agents, and their profit orientation are important elements to be considered in any food system analysis. This is a condensed version of the AGSM Occasional Paper No. 5 (1991), published by the FAO.