บทคัดย่องานวิจัย

หมวดหมู่ : ฐานข้อมูลงานวิจัย

Management of export marketing of horticultural products: present status, constraints and future strategies.

Kumar, P.; Mathur, V. C.; Kuchhal, S.;

Bihar Journal of Agricultural Marketing Year: 1998 Vol: 6 Issue: 1 Pages: 1-16

1998

บทคัดย่อ

Management of export marketing of horticultural products: present status, constraints and future strategies.

India has diverse agro-climatic conditions that are conducive to the growing of a wide range of horticultural crops. Fruits, vegetables, flowers, plantation and spice crops, medicinal and aromatic plants, roots and tuber crops, account for roughly 7% of the gross cropped area and contribute about 18-20% of the gross value of India's agricultural output. The paper presents case studies covering successful and unsuccessful export marketing attempts for major horticultural commodities covering floriculture products (chiefly cut flowers), grapes, onions and processed fruits and vegetables. It identifies strategies for improving the export market prospects of horticultural products. The provision of infrastructural facilities for quick handling of the exportable items, improvements in processing facilities, efficient postharvest handling of products, development of acceptable products of high quality for export markets, broadening of the product mix and export market base, marketing of branded and pr

operly packaged products and institutional support for credit, product promotion and for facilitating exports are identified as the strategies required to improve export potential.