บทคัดย่องานวิจัย

หมวดหมู่ : ฐานข้อมูลงานวิจัย

Constraints in marketing management of oranges faced by farmers.

Kadam, A. L.; Chaudhari, M. R.; Nagpure, P. M.; Lanjewar, A. D.;

Journal of Soils and Crops Year: 2000 Vol: 10 Issue: 2 Pages: 286-288 Ref: 3 ref.

2000

บทคัดย่อ

Constraints in marketing management of oranges faced by farmers.

A study on constraints in marketing management of oranges faced by farmers was conducted in 1998/99 in Amravati district, Vidarbha region, Maharashtra, India. Results indicate that a majority of farmers had a medium level of marketing management constraints. Education, land holding, socioeconomic status, management orientation, achievement motivation, mass media exposure and knowledge emerged as the important factors which affect marketing management. Major constraints reported by farmers were absence of pre-cooling centres, absence of cold storage centres, high transportation cost and lack of processing units.